Why Go Green?

“Green” has always been “good.”

There is an innate altruism that the idea “Green” personifies. Green is strong and polarizes other good ideas like sustainability, renewability, recycling, and reusing. However, over the last few years and indeed no more than right now, Green is much better than good, Green is great.

While Green is a catchall name for environmentally friendly endeavors, it has a longer history as a sobriquet for money. Though sharing the same moniker, the two Greens seemed to distance themselves from each other, with cronies of building wealth at absolute odds with the cohorts of the environment. Necessity and opportunity have now combined to end this historical partisanism between the two Greens. Necessity, as the high price of oil and other fossil fuels is second only to the human cost that the neglecting of the environment has caused; opportunity, as the alternative energy market is rapidly expanding and all things environmental are in vogue.

Green has evolved from the ideal of many tree huggers to the imperative of money tree harvesters.

Green has always given us a warm feeling deep inside, on both sides of the fence. Now that saving the planet might be the impetus that saves the economy: Green is hot.

Alexander Michael Gittens is studying the commercial viability of management consulting for micro-firms. The below list of businesses have been identified as “Green.”

DAVE STREET, ENVIRONMENTAL PERFORMER Environmental Presentations for Schools and Events. Rainforests, Estuaries, Extinction, Recycling, Etc.

ENVIRONMENTAL RESOURCE CENTER Environmental Audits, Permits, Site Assessments, Training, and More

ENVIRONMENTAL RESOURCE SERVICES Consultants Specializing in Environmental Management Systems

ENVIROSCAPE Training Tools – Tabletop Models Showing Landfills, Hazardous Spills, Wetlands, Watersheds

ESSENTIAL WATER & AIR This Country’s Leading Expert on All Types of Water & Air Appliances

J. OTTMAN CONSULTING, INC Environmental Marketing Consultants

NATUREPEDIC Consulting on Consumer Product Toxicology. Board Certified Environmental Engineer.

SOLAR ENERGY SYSTEMS Commercial A/C Systems. Water Heating, Lighting Systems, Pool Heating, Equipment/Design.

SWEETWATER Ecologist James P. McMahon Can Assist You in Achieving Healthy Water in Your Sustainable Development

URBANSCOOTERS.COM ELECTRIC SCOOTERS Eco-Friendly Alternative Personal Transportation Consultants

WORLD WIRE The Cutting-edge Wire Service that Delivers Environmental and Sustainable Development Press Releases to News Media Anywhere in the World