Bike Fridays Goal * Carry momentum of Bike Week through Hub On Wheels * Recruit new riders and encourage rookie Bike Week cyclists to continue * Keep media attention on bicycling When Last Friday of every month, July 25, Aug 22 Where City Hall Plaza, Boston What Monthly Bike Festival featuring * Free Breakfast * Bike Expo featuring 10+ bike shops * WZLX live * Police Escorted Convoys (ie NO STOPS!) from Newton, Brookline, Cambridge, Lexington, Arlington, Somerville, Dorchester, JP, West Roxbury, Roslindale, Allston to City Hall Plaza * Celebrity rider of the month Why this will work * Police escort and celebrity rider will attract new riders and attract media interest. o Police escort/ closed roads is a key draw for NYC 5 borough ride. o The celebrity model works superbly for the best buddies ride. * Builds on pre-existing “Green Friday’s” program in Cambridge, Somerville and a few other cities.
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