If actions speak louder than words, then the DRI DUCK team can be heard loud and clear when describing their commitment to green practices. As part of its dedication to the environment, DRI DUCK set out to develop Workwear and Lifewear options that utilize environmentally-conscious fabrics. Through its involvement with the Organic Exchange, a non-profit organization committed to expanding organic agriculture, DRI DUCK began offering 100% certified organic cotton apparel in January 2007. Items in the Eco-conscious collection include jackets for both men and women, and headwear from the Authentic Wildlife Series.
There are traits consumers have come to expect from manufacturers today as green initiatives become more and more prevalent and expected, and DRI DUCK s meets that expectation. They stand firm in their commitment and dedication to not only the preservation of Mother Earth, but also to the technological advancements that will reduce their carbon footprint.
One look at DRI DUCK s Navigator and Aviator jackets and you ll get a clear picture of what going green means to them. These casual, vintage-washed jackets offer high-quality materials together with precision detail to provide a jacket consumers will love for years to come. The entire line offers the trademark worn-in comfort DRI DUCK is known for, and these jackets are both made of 100% certified organic cotton so you can feel as good about your decision as you look.
DRI DUCK s Authentic Wildlife Series headwear has stepped up to the organic plate, and offers a style made of pure organic cotton. Each cap utilizes DRI DUCK s one-of-a-kind original designs of five wildlife scenes. Each hat also includes an endangered animal in the design to further communicate the wearer s commitment to the world around them.
The Eco-conscious collection is the latest solution to come from the Shades of Green program. Launched in September 2007, Shades of Green is an internal program that takes a comprehensive look at ways DRI DUCK can positively impact the environment. From fabrics to freight, the DRI DUCK team is continuously evaluating day-to-day operations to identify ways to be more environmentally conscious. The team s commitment extends well past the company s walls. In fact, DRI DUCK staffers have generously volunteered their time and talent to many community organizations this year and will continue to expand their commitment to the preservation of our planet and to discovering new and better ways to positively impact our environment.
The earth is rich with opportunities for adventure. As you set out to explore all that it has to offer, you have tremendous obligation to protect your environment and your body. With 100% organic cotton and the versatility to face whatever lies ahead, DRI DUCK jackets are the ultimate companion on your quest to make a difference.
According to DRI-DUCK, their mission is clear, to cover new ground. To protect the things that matter most. And to make a lasting, positive impact wherever we go.
We invite you to shop for a style rooted in green, sustaining principles that will make you look and feel great. Visit driducktraders(dot)com today.
CATHY GROVES is Vice President of Marketing for DRI DUCK Traders and also serves as Vice
President of Marketing for a series of other companies owned by Design Resources Inc. Groves
has more than 28 years of experience in the Apparel Industry. For more information visit at-
driducktraders.com.
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