Eco-Friendly Oil? DUCK Will Make You Believe Directing collective Kompost, working via DUCK Studios, created a visually explosive spot for Green Earth Technologies’ G-OIL™, the “official motor oil of the American Le Mans Series (ALMS) and the International Motor Spots Association (IMSA).” Working via Alliance, a division of Grey Group, director Oliver Conrad and EP Gian Klainguti led a VFX team that manufactured a remarkable fast-paced world simulating the impact and durability of the world’s first and only American Petroleum Institute approved biodegradable high-performance motor oil made from renewable bio-based sources. Anthem begins with a trickle of oil that morphs into an engine which ultimately turns into the FLM-09 racing car, manufactured by G-OIL Oreca-Courage for the newly formed Green Earth Team Gunnar, the first team at ALMS to run on environmentally friendly oil. As it accelerates through a white-washed world, a verdant forest launches from the earth behind it, symbolizing the synthesis between the vehicle and the landscape. Emphasizing the oil’s versatility, the car transforms into an even faster racer that zooms along a smooth road relentlessly unfolding onscreen. Kompost drew from a broad toolbox to create this vibrant world, using Maya, Real Flow, mental ray, After Effects and Mudbox. In an attempt to use materials that reflect the biodegradable qualities of the product, they used water-color textures to show green ink spreading life to paper as soon as …
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